Since online fundraising is inherently reliant on technology-you’re fundraising online after all-it's important to choose the right idea, and just as important to choose the right tools.Įach of these virtual fundraising ideas takes advantage of a particular software feature to drive fundraising results and raise awareness with less effort. Now that you know the essentials, we can dive into some of the best online fundraising ideas paired with concrete examples of successful campaigns. Use these core tips to guide your marketing strategy, and be sure to invest time into creating powerful graphics and designs for any materials you create. No matter what online fundraising idea you choose, you need to market it if you want people to participate. Be sure to include participation details, including a link to your campaign page. Create flyers, postcards, and other promotional materials that you can post around your community and mail to supporters. Just because your fundraiser is digital doesn’t mean you should skip printed promotional materials. If it’s in your marketing budget, consider paid social media advertising for some of your posts. Create a schedule that your team can follow leading up to, during, and even after your campaign. Create a series of posts with promo graphics that are properly sized for Facebook, Twitter, Instagram, and any other relevant platforms. Post across various social media platforms.Just make sure to choose keywords related to your online fundraiser to get your ad in front of the right audience! Getting Attention’s Google Ad Grants guide explains that eligible nonprofits receive $10,000 each month to spend on targeted ads for all sorts of web content, including fundraising opportunities. Google recognizes ad space can be costly, which is why they offer the Google Ad Grant program. After publishing your campaign page, amplify it via paid advertising. While your donation page is a great start, consider creating a page on your website that’s devoted to explaining your campaign. A powerful design can mean the difference between a donation and lost support. This is where you’ll direct prospects in hopes of inspiring them to get involved in your campaign. When choosing what materials you’ll create for your campaign, keep these core marketing best practices in mind: You’ll need a range of well-designed materials that you share on a consistent schedule throughout your campaign. After all, you can’t expect people to give if they never hear about your campaign!Ĭreating persuasive marketing materials requires a bit more than posting once or twice on social media, though. As you enter the planning phase, consider how you’ll spread the word and inspire people to get involved. With the right tools and strategies, online fundraising allows donors to quickly find and securely contribute to the causes most meaningful to them.Ĭhoosing an online fundraiser is only half the battle. Today, with so many people spending so much time online, virtual fundraising is the most efficient and effective way for nonprofits to directly reach and engage their target audiences. Roughly 85% of Americans own a smartphone with access to the Internet. Online fundraising is a way for nonprofit organizations to secure funding and support via the Internet. In this guide, we’ll cover the basics of online fundraising, our top suggestions for hosting virtual fundraising campaigns plus successful examples, and bonus tips for taking your fundraising campaign to the next level.īefore diving headfirst into our top online fundraising ideas, let’s take a moment to explore exactly what it is and what all it entails. With the right strategy and tools, you can easily put together a successful fundraising campaign-saving yourself headaches (as well as time and money) in the process. Running an online fundraising campaign may seem daunting, but it doesn’t have to be. That doesn’t mean you can’t set up an incredible online fundraising campaign for your nonprofit. You don’t dream of HTML code or eat software bugs for breakfast.
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